CBS Restoration is a biohazard remediation company that serves Southern Wisconsin and Northern Iowa, started in 2014. Because they were a brand new company, this was a great opportunity to develop a visual identity from the ground up.
Anyone who has had to use the services of a company like CBS Restoration knows how frightening it can be when you home is damaged by fire, or biohazard contamination. For this reason, I decided to go for a visual identity that was calming, yet confident and authoratative, to reflect the piece of mind and assurance that CBS Restoration provides to their customers.
For the logo, multiple avenues were explored, but we settled on a simple badge-like direction that would translate well beyond print & web, to crew t-shirts, vans, and equipment. The “CBS” typography was made from scratch, inspired by strong, classic bevel logos of the mid 20th century, and creates a timeless look.