Blacked Out Pedal Campaign

Reverb – 2019

Identity design, photography, and marketing assets for Reverb’s inaugural Blacked Out pedal campaign, where we partnered with top boutique pedal builders to produce limited edition. all-black versions of their most popular pedals. The identity materials and overall aesthetic of this project has continued to be used for the latest versions of the campaign, as recently as 2025.

My Role: Art Direction, Photography, Logo and Identity Design, Animation, Motion Graphics, Email Design, Landing Page Design
Tools Used: Adobe Illustrator, Photoshop, Lightroom, and After Effects, DSLR Camera, HTML & CSS
Photo of three Blacked Out versions of Walrus Audio pedals
Exceprt of the Blacked Out campaign landing page featuring photos of the limited edition Blacked Out pedals
Images of Instagram posts from pedal builders using assets from the BLacked Out campaign

Excerpts from the #NextInFX Pitch Deck

Inspiration and exploration of the Blacked Out logo
Explorations of the Blacked out logo
Process of creating the Blacked Out logo stencil effect
Back to Creative Work