#NextInFX Contest

Reverb – 2021

Creative for #NextInFX, a social media-focused contest that shined a spotlight on the evolution of effects beyond being “guitar pedals”. Central to the creative approach were stop motion animations inspired by the overhead gear demos popularized by many of the judges featured in the contest.

My Role: Art Direction, Photography, Animation, Landing Page Design

Tools Used: Adobe Illustrator, Lightroom, and After Effects, DSLR Camera, Figma, HTML & CSS

Animation of a person playing a small drum with a mallet into a microphone and effects pedals

Animation of a person moving the joystick on an effect pedal while a cassette tape plays

Animation of a person playing a drum machine and connecting CV cables between instruments

Excerpts from the #NextInFX Pitch Deck

A slide from a pitch deck explaining the visual inspiration for the campaign

A slide from a pitch deck outlining the types of musical equipment to feature in the campaign

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