Sawyer Hildebrandt
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Orion Effectworks


Creative Fields
DesignIdentityIllustration





About This Project

Orion Effectworks is a (hypothetical) boutique guitar pedal manufacturer, specializing in unique sounding effects. Designing for Orion Effectworks is in part a way for me to practice illustration, but mostly an outlet for the weird effects ideas I think about in my spare time.

The basis for the Orion Effectworks logo, and all individual pedal logos, is a modified, roughed up, and skewed version of Hoefler & Co.’s excellent Knockout typeface. The grittiness of the logo reflects the hand-built quality of the pedals, but also the sonic weirdness they can unleash.

The primary “Orion” logo features a dot added over the “I” and an umlaut added over the second “O”, which represent Orion’s Belt, but also act as a nod to the unnecessary umlauts found in hard rock and heavy metal bands like Motörhead and Hüsker Dü.







 

     

Copyright © Sawyer Hildebrandt 2015. All rights reserved.

About Me

I'm a jack-of-all-trades graphic designer from Madison, WI, currently living in Naperville, IL. I've worked in an agency and as a freelancer, for clients as diverse as sandwich companies and heavy metal bands, designing everything from logos to album covers, and I'm always looking for new and exciting projects. Take a look at my work, or if you'd like to collaborate - drop me a line!

Recent Blog Posts

  • Texture Hunting – Lake Holcombe, WI
  • Deep Dreams are the Best Dreams
  • The Coolest Bathroom Ever
  • Plants + Scanner = Neat

Blog Categories

  • Badge Hunting
  • Experimental
  • In the Wild
  • Projects
  • Texture Hunting


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